For Bramble & Bark, I crafted a brand identity that blends earthy elegance with a touch of whimsy, perfectly suited for a pet-focused business. The design process began with in-depth discovery—defining the tone, audience, and desired feeling of the brand. I drew inspiration from natural textures and woodland imagery, creating a color palette grounded in rich, organic tones. The logotype features a classic serif font with custom details, while the round badge version incorporates a leash-inspired ampersand to subtly nod to the brand’s canine connection. Each design element was thoughtfully developed to convey warmth, trust, and a refined love for animals.